Connected TVs Forecast to Account for 21% of Global TV Shipments in 2010

Santa Clara, Calif. (Vocus/PRWEB) December 30, 2010

While the consumer electronics industry prepares its wares for the CES in Las Vegas, the foundations of a quiet revolution in TV viewing continue to be built, with 21% of all TVs shipped in 2010 forecast to have internet connectivity. According to the DisplaySearch Q4?10 Quarterly TV Design and Features Report, the category is forecast to grow to over 122 million in 2014 (Figure 1).

Growth of connected TVs was fueled by the Japanese market in 2010 with strong market growth driven by the Eco Points system, and very high penetration of connected TVs, driven by domestic brands? strategies and by high levels of broadband access. Emerging markets will play a key role in the future growth of this segment, with Eastern Europe forecast to grow from 2.5 million connected TVs shipped in 2010 to over 10 million in 2014. DisplaySearch findings also suggest that 12% of flat panel TVs sold in China in 2010 will have internet capability.

?The looming risk now is what happens if every connected TV gets used,? said [Paul Gray, Director of European TV Research. ?With Netflix accounting for 20% of peak internet traffic in the US, it?s reasonable to ask if the infrastructure can cope. Set makers need to understand that broadband access does not scale endlessly like broadcast reception.?

It is expected that the connected TV market will diverge, with basic sets carrying enhanced broadcast services such as Hbb.TV and YouView, while the Smart TV segment will enjoy configurable applications, sophisticated search and navigation engines, and advanced user interfaces.

While there is no accepted definition for Smart TV, most have a few key features:

????Capable of upgrades and changes to functionality by the consumer, typically by loading applications
????Able to receive content from the open internet, not just within a ?walled garden? defined by a portal
????Possesses an advanced user interface or content discovery engine, to permit rapid discovery and selection of content to watch (but not via a browser and typed search terms as in PCs)
????Able to communicate with other networked devices in the home via open standards (e.g. DLNA)

Smart TVs are not limited to a specific operating system, and Linux (MeeGo) and Android (Google TV) platforms will be joined by others. Google is working with Sony and Logitech for the launch of Google TV, but expect many more entrants in 2011.

?Current shipment levels combined with consumer feedback suggests that Google TV is not yet the Smart TV of people?s dreams,? Gray added. ?While adding internet capabilities into the TV is powerful, it needs to be as effortless as channel surfing. However, Google TV has given a good lead into what works.?

The DisplaySearch [Quarterly TV Design and Features Report is a quarterly update of the issues and rapid shifts in feature development in TV sets. The 200+ page report examines and forecasts video processor and signal processing IC market development including 120/100 and 200/240 Hz frame rates and market shares for major IC vendors. In addition, the report also features forecasting for MPEG-4 decoding and the digital broadcast environment around the world, including a forecast for DVB-T2; TV connectivity, such as wired and wireless networked TVs; LED backlighting; 3D capability and implementation; remote controls and chassis design; and power consumption.

For more information on this report, please contact Charles Camaroto at 1.888.436.7673 or 1.516.625.2452, or contact(at)displaysearch(dot)com or contact your regional DisplaySearch office in China, Japan, Korea or Taiwan.

For more information about Connected TV sales and how consumers are using their TVs read more from The NPD Group?s Connected TV User Study.

About DisplaySearch

Since 1996, DisplaySearch has been recognized as a leading global market research and consulting firm specializing in the display supply chain, as well as the emerging photovoltaic/solar cell industries. DisplaySearch provides trend information, forecasts and analyses developed by a global team of experienced analysts with extensive industry knowledge and resources. In collaboration with the NPD Group, its parent company, DisplaySearch uniquely offers a true end-to-end view of the display supply chain from materials and components to shipments of electronic devices with displays to sales of major consumer and commercial channels. For more information on DisplaySearch analysts, reports and industry events, visit us at http://www.displaysearch.com. Read our blog at http://www.displaysearchblog.com and follow us on Twitter at @DisplaySearch.

About The NPD Group, Inc.

The NPD Group is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries. Today, more than 1,800 manufacturers, retailers, and service companies rely on NPD to help them drive critical business decisions at the global, national, and local market levels. NPD helps our clients to identify new business opportunities and guide product development, marketing, sales, merchandising, and other functions. Information is available for the following industry sectors: automotive, beauty, commercial technology, consumer technology, entertainment, fashion, food and beverage, foodservice, home, office supplies, software, sports, toys, and wireless. For more information, contact us or visit http://www.npd.com and http://www.npdgroupblog.com. Follow us on Twitter at @npdtech and @npdgroup.

Media Contact:

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SAVVY Public Relations

Phone: 925-336-9592

E-mail: stacey(at)savvypublicrelations(dot)net

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Global Market for Internet TV to Reach $81.2 Billion by 2017, According to a New Report by Global Industry Analysts, Inc.

San Jose, CA (Vocus/PRWEB) April 12, 2011

Since the dawn of the new millennium, the television industry has witnessed unprecedented changes. Across globe, governments have started to shift towards digital terrestrial from analog signals, mobile and high-definition TV became a reality for consumers, and television viewers preferred hundreds of channels instead of limited number of channels. With change in television era, viewers and their demands have also changed and service providers are increasingly facing tech-savvy, sophisticated audience who want high definition pictures, multiple channels, surround sound, and PVR functionality. Though video over Internet has been in progress since the past few years, advancements in efficient delivery of higher resolution and longer length videos are among the most notable developments in the field of Internet TV. Consisting of only a limited number of television stations available during the initial development phase, Internet Television industry has grown by leaps and bounds with the availability of countless number of stations. As a global trend, viewership for Live TV or on-demand television service is catching up among younger generation. Merging together hardware, software and multimedia content will form major differentiating strategies for the vendors. With more consumers discarding their traditional TV sets and endorsing the idea of viewing the video content online, Internet TV is expected to become the part of mass market.

As the popularity of Internet TV continues to grow among increasing number of audience, the bandwidth capacity of existing networks is also set to rise. ?Internetization? of increasingly large number of consumer electronic devices including DVD players, TVs, iPods, portable gadgets and game consoles will reduce the dependency of computers to use Internet TV. This will prop up the market for Internet-enabled TVs across the globe. Entry of Internet-enabled TVs in the mainstream consumer electronics market is guided by their in-built capabilities, which allow immediate access to a wide range of online content on the TV.

Demand for Internet-based TVs is set to surge over the next few years as running the widgets (simple and small applications) through TV is becoming more popular among viewers. Currently utilized in computers and mobile phones, widgets in the TV sets will enable access to the Internet content for TV viewing on selective basis such as information on weather forecast and online purchase of advertised products. Demand for content variety with capability of anytime access is also leading to the growth of Internet-enabled TVs, which promise to fulfill user needs with seamless viewing experience. Internet is also offering new advertising options that provide an improved return-on-investment (ROI) to prospective customers of streaming solutions. The last decade proved particularly crucial in revolutionizing the competitive setting with the privatization of telecommunications sector. The enormous success achieved by Internet industry and the cellular technology stirred new entrants into the market. Presently, the industry is again undergoing vital structural changes with ongoing convergence of technologies, devices, networks and content, basically over the IP networks. Advancements in multimedia services have brought telecom, IT, consumer electronics and media & entertainment sectors closer. Convergence would be soon possible, as customers can access any application, any content virtually from anywhere over a range of networks using any device

The United States and Europe represent two of the largest markets for Internet Television, as stated by the new research report on Internet TV. The European market draws strength from the traditionally strong markets of France, Germany and UK, in addition to fast growing countries of Russia, Italy, Spain and other Eastern European markets. On the global front, Asia-Pacific is set to literally trail blaze ahead at the highest compounded annual growth rate of a robust 59% through 2017.

Key participants profiled in the report include AOL, Inc., BT Group Plc, Boxee, Inc., Channel 5, BBC, Cable News Network [CNN], China Telecom Corporation Limited, Comcast Corporation, NBC Universal, Channel 4, Fox News Channel, Google TV, Hulu, Microsoft Corporation, Raidi? Teilif?s ?ireann, SKY, Swarmcast, Vivendi SA and Canal+ Group.

The research report titled ?Internet TV: A Global Strategic Business Report? announced by Global Industry Analysts, Inc., provides a comprehensive review of industry overview, issues & trends, Internet-enabled TV market, service overview, recent industry activity and profiles of market players worldwide. Analysis is provided in value (US$ ) terms for major geographic markets such as US, Canada, Europe, Asia-Pacific and Rest of World.

For more details about this comprehensive market research report, please visit ? http://www.strategyr.com/Internet_Television_TV_Market_Report.asp

About Global Industry Analysts, Inc.

Global Industry Analysts, Inc., (GIA) is a reputed publisher of off-the-shelf market research. Founded in 1987, the company is globally recognized as one of the world?s largest market research publishers. The company employs over 800 people worldwide and publishes more than 1200 full-scale research reports each year. Additionally, the company also offers thousands of smaller research products including company reports, market trend reports, and industry reports encompassing all major industries worldwide.

Global Industry Analysts, Inc.

Telephone: 408-528-9966

Fax: 408-528-9977

E-mail: press(at)StrategyR(dot)com

Web Site: http://www.StrategyR.com/

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