AVE Consulting Plays Integral Role in Innovative Social Media Marketing Program at San Francisco State

San Jose, CA (PRWEB) March 14, 2011

AVE Consulting (AVE) today announced its participation in a new Social Media Marketing (SMM) Certificate Program at San Francisco State University?s College of Extended Learning. AVE President Avery Horzewski was named program advisor, along with Susan Barnes, and will teach the program?s course on social media campaigns.

?Social media is no longer a fad, but rather a bona fide communication tool,? said Horzewski. ?Whether you like social media or not, if your audience does, you need to consider it ?seriously. This program gives marketers the information and tools necessary to manage this communication channel effectively and integrate it into their overall marketing strategy.?

The groundbreaking SMM program, which kicked off in January 2011, is the first college-level certificate in social media offered in the Bay Area. The six-course program provides a solid foundation in the ever-morphing world of social media and gives students an array of skills and tools that they can immediately apply in the workplace. Courses in the program include:

????The Power of Community: An Introduction to Social Media
????Mastering Social Media: 3 Essential Tools for the Business Professional
????Engaging Your Community: Creating an Effective Social Media Campaign
????Social Media in the Real World: Successful Applications of Social Media Strategies
????Social on the Go: Trends in Mobile Technology
????Integrating Social Media into the Overall Marketing Strategy
?A lot of courses show participants the successes of others, but offer no opportunity to apply that knowledge,? continued Horzewski. ?All of the courses in San Francisco State?s SMM program are highly interactive with plenty of opportunities to put into practice what?s being learned?and receive feedback on the plans, tools, and ideas developed during each course.?

Added SMM Program Director, Lauren Vanet, ?We?re excited to be at the forefront of executive education for marketing professionals with this new program here in the Bay Area, where such key social media players as Facebook, LinkedIn, YouTube, and Twitter were launched and many media luminaries are located.?

About AVE Consulting

Based in San Jose, California, AVE Consulting (AVE) is a marketing and customer communication company that helps businesses communicate with their customers. Whether assessing existing approaches, developing strategies, or executing strategies, AVE brings an audience-focused perspective to the process that results in authentic interactions that truly engage customers. Clients have included such companies as Adobe Systems, ACT Medical, Borland, CareFusion, Cooley Godward LLC, E*TRADE, Exordium Group, Hitachi Data Systems, Logitech, TD Ameritrade, SAP, and Xerox DocuShare.

About San Francisco State?s Social Media Marketing Program

Social Media Marketing (SMM) program, an offering of San Francisco State?s College of Extended Learning, is designed to provide participants with a solid foundation in the basics of social media marketing, as well as skills that can be applied immediately on the job. The program is designed for working professionals and offers a Certificate in Social Media Marketing, as well as the opportunity to earn continuing education units (CEU) for courses taken on an individual basis. For more information on the program, contact San Francisco State at 415.817.4247; to register, call 414.405.7700, press 5, or go to http://www.cel.sfsu.edu.

Press Contact:

Renee Maler

PhilosophyPR + Marketing

For AVE Consulting

925.968.9495

renee(at)philosophypr(dot)com

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New Central Illinois Firm Combines Financial, Tech, and Marketing Consulting

Danville, IL (PRWEB) September 30, 2011

The owners of Laurus Consultants are pleased to announce the opening of its doors to new clients this fall. Headquartered in the heart of east-central Illinois, Laurus offers financial (accounting, tax, and bookkeeping), technical, marketing, and public relations consulting. Laurus will be serving small and mid-sized businesses in the Champaign and Vermilion County area.

The owners of Laurus have created a business offering that fits the spirited, aggressive central Illinois business climate.

"Working with Laurus will be a different experience. Although finances are a very serious subject for any company, we want to address financial issues with our clients in a way that puts them at ease," said Tessa Hile (CPA, MBA, CIA), lead financial consultant at Laurus. "We want people to enjoy visits with their accountant. Both our competence and our personalities set us apart. We want to prove that managing the financial side of your business doesn't have to be painful."

Ms. Hile brings over 15 years of corporate accounting experience to her clients. She oversees tax preparation, bookkeeping, and auditing for Laurus.

"Being in the vicinity of the University of Illinois gives us a unique opportunity to work with a lot of interesting customers," added Kari Matthews, who leads marketing at Laurus. "The University is such a strong technological hub that it produces a technically savvy environment. Some of our clients know exactly what they want to do, both with their technology and their marketing. Social media is a good example of this. We're ready to work with all levels."

Laurus's technology department streamlines and optimizes their customer's technology equipment. They install and administer both Linux and Microsoft servers, design small business networks, set up websites and email, and maintain security. One Laurus consultant has been involved in corporate computing since 1978.

"We pride ourselves on flexibility," Matthews commented. "Our entire staff makes house calls, and we try to make ourselves available off-hours when necessary. For example, when someone needs a computer or server rebuilt, we look at Saturdays as an option to do that so we don't disrupt an office's work pattern. That is true for all of our departments."

Laurus invites local area businesses to visit their website to learn more.

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